Ikonografik Design

Launch summary

You planned a 'straightforward' new build, extension, conversion or retrofit + discovered nothing about building work, especially existing or heritage buildings, is straightforward. Quotes come back inconsistent. Building Control raises issues. People disagree on what's needed. Every week on site feels like another expensive surprise. This isn’t bad luck. Existing + heritage buildings get treated like new builds. Drawings are produced before anyone understands drainage, structure, fabric history, or planning legacy. I do it the other way round. I'm a Chartered Architectural Technologist with 28+ years of experience across projects from luxury new build homes to high spec home renovations and extensions to £550m hospitals to Victorian terraces + super-insulated GP surgeries. I solve invisible problems first, so drawings reflect deep site analysis, building science, regulation checks + value for money. The Technical Truth Method 1 > Forensic Site Intelligence: I assess your building, drains, levels, fabric, previous works, neighbours, planning history to spot red flags before they become £20k – £50k problems. 2 > Invisible Problem Solving: I collaborate with surveyors, engineers + contractors to resolve conflicts between fabric, performance + budget before pricing. This is where I help save £115k overspends before the build starts. 3 > Cost-Engineered Delivery: I produce clear, buildable technical drawings + stay involved during the build so questions are answered + the project keeps moving. This approach is for you if: > You're a homeowner/self-builder spending serious money with one shot to get it right > You're a property developer converting period buildings, and margins matter > You're a Building Surveyor who needs remedial designs you can stand behind > You value blunt honesty over fluffy promises > You care about treating traditional buildings properly rather than 'modernising' them into long-term problems Proof > Award-shortlisted projects > £115,000 cost savings > Publicly called '1 of the good ones' by Building Surveyors > Expert advisor at Grand Designs Live + Homebuilding + Renovating Shows If you're planning a retrofit, extension, new build, conversion or heritage project let's talk. Start with a paid Initial Design Consultation [refunded if we work together] where we'll seek to understand your story, pressure-test your ideas, uncover technical and cost risks, and map out your options.